Brand and Business Strategist

Job Description:

• Develop and execute brand and business strategies that strengthen brand identity, increase market relevance, and support business and revenue growth
• Build Quigley-Simpson’s strategy function, including processes, tools, and standards
• Develop and maintain clients’ overall brand strategy and positioning
• Conduct market, competitor, cultural, and consumer research
• Identify target audiences, customer needs, and market opportunities
• Define brand purpose, vision, values, personality, and messaging
• Develop positioning and differentiated value propositions
• Create brand messaging frameworks and communication strategies
• Help manage brand guidelines and ensure consistent brand expression across channels
• Guide campaigns and creative work to ensure brand consistency
• Translate business objectives into brand and marketing strategies
• Monitor brand perception, awareness, and competitive positioning
• Analyze campaign and market performance and recommend improvements
• Identify new sources of brand and business growth from underserved audiences, markets, and product offerings
• Present strategic recommendations and insights to senior stakeholders
• Create a point of view on AI and emerging tools for strategy and creative development
• Establish a repeatable insight-to-strategy-to-execution-to-results-to-learning system with operational cadence, tools, and governance
• Make strategy visible, practical, and embedded in everyday agency work
• Lead strategic development on new business pitches with growth, creative, media, and account leadership
• Serve as a senior strategic counselor to key clients and high-value prospects

Requirements:

• Client or agency marketing leadership roles
• 15+ years of experience
• Experience in brand strategy, marketing strategy, advertising, and consumer insights
• Strong research, analytical, and strategic-thinking skills
• Excellent written and verbal communication
• Ability to turn complex research into clear strategic recommendations
• Strong presentation and storytelling skills
• Experience working cross-functionally with creative and marketing teams
• Track record of recruiting and developing strategic talent
• Knowledge of emerging innovation and tools and how they accelerate growth
• Builder mindset focused on creating tools, processes, and operational improvements
• Preferred: Consumer and market research
• Preferred: Competitive analysis
• Preferred: Brand positioning
• Preferred: Audience segmentation
• Preferred: Messaging and storytelling
• Preferred: Marketing strategy
• Preferred: Campaign development
• Preferred: Data and insights interpretation
• Preferred: Presentation development
• Preferred: Knowledge of digital and social media marketing