Area Sales Representative At Bic Nigeria

Main Responsibilities / Tasks





Responsible for the growth of BIC business in the Sales Area recruits' new customers and enhance satisfactions of existing customers.

Generate sales order and ensure delivery of products in the assigned sales areas and outlets

Efficient retail redistribution of all BIC products and effective coverage of relevant outlets in the assigned sales areas

Regularly review of performance with the regional managers and customers in line with agreed target.

Develop coverage Plan for the territory.

Seek new sales opportunities within designated sales areas.

Flawless implementation of SFA and other projects in sales areas.

Flawless promotion execution and POSM deployment





Key Performance Indicators





Achieving sales targets; Volume and Value

Achieves coverage plan and number of new outlets listing

Frequency of orders and cash collection

Speed to shelf and high impact visibility

Strong Numeric and Weighted Distribution of BIC products in region.





Complex Criteria:

Professional skills:





R - Business and results oriented with proven negotiation skills

R - Able to identify new sales opportunities

D - Understand needs of customers and provide solution lead

R - Hard working, rigorous, well organized and able to work autonomously

R - Ability to complete assigned task within a short period of time

D - Analytic, accurate and quick interpretation of figures





Personal skills:





R - A self-starter, working under their own initiative... and a completer/finisher

R - Ability to analyze and provide clear recommendations

R - Good communication skills (writing & verbal)

R - Build strong relationships with both key external and internal customers

R - Energy and passion for achievement of own commitments and delivering company objectives

D - Able to influence and persuade others to take a specific course of action