Area Director, Franchise Performance - Northeast / New England

Job Description:

• Drive the commercial performance of a portfolio of midscale and upper midscale franchised hotels
• Act as a trusted advisor to hotel owners, operators, and management companies
• Use hotel, portfolio, and market data to identify revenue opportunities and performance improvement initiatives
• Develop and influence execution of strategic commercial action plans to improve RevPAR, market share, ADR, occupancy, revenue growth, and owner profitability
• Conduct property visits, performance reviews, business consultations, and recurring performance discussions
• Evaluate market demand, competitive positioning, business mix, pricing strategy, distribution effectiveness, and sales performance
• Partner with Revenue Management, Sales, Marketing, Loyalty, Distribution, Brand, and Operations teams
• Coordinate targeted support from corporate commercial partners and increase participation in revenue-generating programs
• Translate complex operational and financial data into actionable recommendations
• Monitor dashboards and performance indicators, identify risks, and recommend corrective actions
• Build and maintain relationships with hotel owners, management companies, franchisees, and property leadership
• Document commitments, action items, strategic decisions, consultations, and performance plans
• Provide leadership with insights on revenue performance, ownership engagement, competitive threats, and emerging business risks
• Submit timely and accurate expense reports
• Support franchise growth, retention initiatives, franchise associations, industry activities, special projects, and organizational initiatives

Requirements:

• Minimum fifteen (15) years of progressive hotel industry experience with significant responsibility for commercial strategy, revenue performance, sales, marketing, revenue management, or multi-property performance improvement
• Minimum ten (10) years of hotel leadership experience, preferably including franchise performance, revenue management, commercial leadership, or multi-unit operational responsibility
• Demonstrated success improving hotel commercial performance, including revenue growth, RevPAR, market share, and owner profitability
• Proven ability to influence business decisions through analytical insights and strategic consultation
• Experience working effectively within a matrixed organization and influencing outcomes without direct authority
• Strong analytical, forecasting, and financial acumen
• Experience utilizing hotel performance and business intelligence tools, including revenue, financial, market share, and benchmarking platforms
• Advanced proficiency with Microsoft Office applications, including Excel and PowerPoint
• Ability to analyze and interpret large datasets and translate findings into practical business recommendations
• Knowledge of hotel revenue management principles, sales activation strategies, distribution channels, marketing performance, loyalty programs, and profitability metrics
• Exceptional consulting, communication, negotiation, and influencing skills
• Strong executive presence and ability to communicate effectively with hotel owners and senior leaders
• Ability to balance multiple priorities while managing a geographically dispersed portfolio
• Strong relationship-building and stakeholder-management capabilities
• Demonstrated commercial acumen and strategic thinking
• Ability to navigate ambiguity and adapt priorities within a changing business environment
• Commitment to organizational values, integrity, collaboration, and continuous improvement
• Bachelor's Degree in Hotel Management, Business Management, Marketing, Finance, or a related field or equivalent combination of education and work experience
• Regular travel of approximately 70% is required
• Ability to travel independently throughout the assigned territory

Benefits:

• Competitive compensation and benefits, including medical, dental, and vision coverage
• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
• Financial benefits for retirement and health savings
• Employee recognition programs
• Discounts at Choice hotels worldwide
• Annual bonus under Choice’s Management Incentive Plan (MIP)