Alternative Channels Sales Manager

Job Description:

• Develop, manage, and grow 1440 Foods' presence across Value, Drug, and Alternative/Specialty Retail channels
• Build and maintain relationships with foodservice and vending distributors, including Vistar, Core-Mark, Sysco, and regional partners
• Create monthly and quarterly distributor promotion activity to drive placement and close distribution gaps
• Conduct business reviews, track performance, identify gaps, and execute joint business plans
• Train distributor sales teams on the product portfolio, selling points, and brand story
• Manage deductions, credits, and promotional programs within established guidelines
• Develop business within value and dollar channel accounts and present tailored assortments and value-pack configurations
• Develop channel-specific programs and promotional pricing strategies with trade marketing
• Open, manage, and grow health food store accounts and secure shelf placement and in-store promotional support
• Leverage distributors and brokers to drive pull-through, replenishment, coverage, and account penetration
• Manage headquarter-call accounts across off-price, discount, hardware, farm and ranch, automotive, sporting goods, travel, entertainment, foodservice, and office/education channels
• Navigate channel-specific buying mechanics and negotiate promotional and program support
• Identify and convert new accounts
• Track weekly and monthly sales performance using CRM tools and distributor portals
• Analyze sell-in versus sell-through data to identify trends, gaps, and growth opportunities
• Provide forecasts and account-level volume projections to sales leadership
• Submit call reports, expense reports, and account activity summaries

Requirements:

• Bachelor's degree in Business, Marketing, or related field preferred
• 5+ years CPG sales experience, preferably in the Alternative, Drug, and/or Value channels
• Demonstrated experience calling on distributors and managing multi-channel retail accounts
• Ability to analyze sales data and translate insights into actionable strategies
• Proficiency in Power BI, Exceedra, IRI, and Microsoft Office Suite
• Excellent verbal and written communication and presentation skills
• Ability to manage a large territory independently
• Experience with specialty distributors is a plus
• Knowledge of wellness and functional food/beverage trends
• Valid driver's license
• Ability to travel up to 40%

Benefits:

• Competitive compensation and benefits package
• Career development and growth opportunities
• Collaborative and entrepreneurial work culture
• Opportunity to lead a critical function in a growing mid-size CPG company