Acquisition Marketing Manager

Job Description:

• Develop and execute customer acquisition strategies across Direct Mail, Email, and SMS channels
• Own audience segmentation, channel planning, creative and messaging direction, offer prioritization, campaign cadence, and performance optimization
• Develop and manage integrated acquisition campaign roadmaps and testing strategies, including A/B and multivariate testing
• Lead acquisition campaigns from strategy through launch and optimization
• Manage acquisition channel budgets, forecasting, and spend pacing
• Analyze campaign, customer, and channel performance to identify trends, opportunities, and areas for improvement
• Partner with Analytics, Creative, Product, Marketing Strategy, and other cross-functional teams
• Establish and maintain campaign performance reporting and measurement frameworks
• Present campaign performance, insights, testing results, and strategic recommendations to marketing leadership and stakeholders
• Manage relationships with external agencies, print and fulfillment vendors, and other partners
• Monitor acquisition marketing trends, emerging technologies, channel capabilities, and industry best practices
• Ensure campaigns comply with CAN-SPAM, TCPA, internal legal, privacy, and brand standards
• Perform other duties as assigned

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent combination of education and relevant experience
• 5+ years of experience in acquisition, performance, direct response, lifecycle, or related marketing disciplines
• Experience with direct ownership of at least two acquisition channels, including Direct Mail, Email, or SMS
• Demonstrated experience managing campaign budgets, forecasting, performance measurement, and optimization
• Experience developing and analyzing A/B and multivariate tests and translating results into actionable recommendations
• Strong knowledge of performance and acquisition marketing, customer segmentation, targeting, campaign optimization, and direct response marketing principles
• Proficiency with email service platforms and marketing automation technologies such as Salesforce Marketing Cloud, HubSpot, or similar platforms
• Working knowledge of Direct Mail production processes, including list management, print vendor coordination, fulfillment, and postal logistics
• Understanding of Email and SMS marketing requirements, including CAN-SPAM, TCPA, consent management, and opt-in/opt-out practices
• Familiarity with CRM platforms, customer data platforms (CDPs), and data-driven audience segmentation
• Strong analytical and problem-solving skills with the ability to interpret campaign and customer data, identify performance drivers, and measure marketing effectiveness and ROI
• Strong financial acumen and understanding of acquisition metrics, including CPA, ROAS, response rates, and conversion rates
• Strong campaign planning, project management, and organizational skills with the ability to manage multiple priorities and deadlines
• Excellent written and verbal communication skills, including the ability to translate complex campaign data into clear business insights and recommendations
• Ability to influence and collaborate effectively with cross-functional stakeholders and external partners
• Strong attention to detail and commitment to campaign quality, accuracy, and regulatory compliance
• Experience in telecommunications, financial services, retail, insurance, or another direct response-focused industry preferred
• Experience managing external agencies, print vendors, fulfillment partners, or other marketing service providers preferred
• Experience with Salesforce Marketing Cloud or similar enterprise marketing technology platforms preferred
• Exposure to digital acquisition channels, including paid search, display, paid social, or affiliate marketing preferred
• Understanding of cross-channel measurement, attribution, and customer journey optimization preferred
• Occasional travel may be required, estimated at up to 10% of the time
• Standard business hours generally apply, with occasional evening or weekend availability required during peak campaign periods or critical launches

Benefits:

• Competitive compensation
• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• Employee assistance program
• 401K plan with company match
• Voluntary benefits
• Paid time off programs
• Remote, hybrid, office or field-based work arrangements depending on position, business needs and individual circumstances
• Technology enabling team connectivity
• Reasonable accommodation support during the application and hiring process