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A Checklist to Improve Rankings, Drive Organic Traffic, and Increase Your Job Board’s Visibility in Search Engines and LLMs Citations

Technical SEO Checklist and Roadmap for Job Boards
  1. βœ… Index Only Active, Unique Job Listings
    • Noindex or remove expired/duplicate jobs.
    • Avoid indexing empty or low-value pages.
  2. πŸ—ΊοΈ Create and Submit XML Sitemaps (Jobs, Categories)
    • Keep updated with live, indexable content.
    • Separate job, blog, and taxonomy sitemaps if needed.
  3. πŸ“„ Use Proper Canonical Tags
    • Prevent duplicate content from filters, sorts, and pagination.
  4. ⚑ Optimize Core Web Vitals
    • Prioritize job detail and search pages for fast load and good UX.
  5. πŸ“± Ensure Full Mobile Responsiveness
    • Filters, search forms, and job views must be smooth on all devices.
  6. πŸ“Š Add JobPosting Schema Structured Data (Attract more organic traffic for a job board by implementing jobPosting Schema)
    • Required for Google Jobs. Include all required fields.
  7. πŸ” Manage URL Parameters & Faceted Navigation
    • Clean, SEO-friendly URLs. Prevent crawl traps.
  8. 🧭 Handle Expired Jobs Smartly
    • 410, custom 404, or redirect to category pages with alternatives.
  9. πŸ”— Build Strong Internal Linking
    • From category and taxonomy pages to job listings.
    • Include "related jobs" and "popular searches."
  10. ⚑ Implement Google Indexing API for Job Pages (How to Integrate Google Indexing API for job posting URLs)
    • Push new/removed jobs for faster indexing and deindexing.
  11. πŸ”‘ Do Keyword Research for Titles, Categories, and Locations (SEO for Job Boards: A Step by Step Guide to learn how to rank #1 on Google)
    • Use real job seeker queries to guide URL structure and content.
  12. 🧭 Optimize Search Pages & Taxonomy for SEO
    • Create static, crawlable landing pages for high-value terms like: /remote/frontend-jobs, /marketing-jobs-in-london/, etc.
    • Add custom H1s, meta tags, and intro content for each.
    • Interlink from homepage and other taxonomy pages.
  13. πŸ”— Build Backlinks & Improve Domain Rating (DR)


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