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A Checklist to Improve Rankings, Drive Organic Traffic, and Increase Your Job Boardβs Visibility in Search Engines and LLMs Citations
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Index Only Active, Unique Job Listings
- Noindex or remove expired/duplicate jobs.
- Avoid indexing empty or low-value pages.
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πΊοΈ Create and Submit XML Sitemaps (Jobs, Categories)
- Keep updated with live, indexable content.
- Separate job, blog, and taxonomy sitemaps if needed.
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π Use Proper Canonical Tags
- Prevent duplicate content from filters, sorts, and pagination.
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β‘ Optimize Core Web Vitals
- Prioritize job detail and search pages for fast load and good UX.
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π± Ensure Full Mobile Responsiveness
- Filters, search forms, and job views must be smooth on all devices.
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π Add JobPosting Schema Structured Data (Attract more organic traffic for a job board by implementing jobPosting Schema)
- Required for Google Jobs. Include all required fields.
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π Manage URL Parameters & Faceted Navigation
- Clean, SEO-friendly URLs. Prevent crawl traps.
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π§ Handle Expired Jobs Smartly
- 410, custom 404, or redirect to category pages with alternatives.
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π Build Strong Internal Linking
- From category and taxonomy pages to job listings.
- Include "related jobs" and "popular searches."
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β‘ Implement Google Indexing API for Job Pages (How to Integrate Google Indexing API for job posting URLs)
- Push new/removed jobs for faster indexing and deindexing.
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π Do Keyword Research for Titles, Categories, and Locations (SEO for Job Boards: A Step by Step Guide to learn how to rank #1 on Google)
- Use real job seeker queries to guide URL structure and content.
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π§ Optimize Search Pages & Taxonomy for SEO
- Create static, crawlable landing pages for high-value terms like:
/remote/frontend-jobs,/marketing-jobs-in-london/, etc. - Add custom H1s, meta tags, and intro content for each.
- Interlink from homepage and other taxonomy pages.
- Create static, crawlable landing pages for high-value terms like:
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π Build Backlinks & Improve Domain Rating (DR)
- Acquire backlinks from niche job blogs, industry forums, and relevant associations.
- List your job board on directories. Read Boost Your Job Board's Domain Rating (DR) and Traffic with Free Link Building Strategies
- Of course, list your job site in our directory of job boards: JobBoardSearch π
